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Network Video Solution


Market Segments - Retail

Network video is used for security and remote monitoring purposes helping to keep store owners better informed, prevent theft and making store management more efficient. The diagram shows a chain of stores scattered about the country with the company headquarters situated in the capital city. Images from the branch outlets can be accessed from the headquarters at any time over the IP network.

Entrance and Exit
Cameras placed at the entrance and exit to the store record who comes in and out 24 hours per day. This footage can be used to identify shoplifters, and make sure employees are in place during the correct times. Cameras fitted with motion detection can be employed out of business hours to register an alarm in the event of a break-in. If an alarm sounds, security staff can immediately view the images remotely to see whether or not their presence is required ¡V a high percentage of alarms today are actually false.

Cash Desk
Cameras placed at the cash desk deter thieves, provide evidence in the case of theft and at the same time can be used to ensure that staff are following the correct sales routines. Electronic cash registers integrated with network video systems at the point of sales ensure that every transaction is monitored and no irregularities occur.

Changing Rooms
In a clothes store, shoplifting regularly occurs in the changing rooms. To deter crime and give staff increased peace of mind, network cameras can be installed here. Moreover, the staff of large stores can view changing room images to check if they need tidying up after customers.

Consumer Behavior
As successful retailing becomes more and more of a science, large stores are turning to network camera technology to improve their knowledge of consumer behavior. With strategically placed cameras, store managers can observe, record and measure consumer behavior. The results of their studies can be used, e.g., to analyze the success of different store layouts.

Quality of Service
Store managers might also use network cameras to ensure that their employees are offering customers a sufficiently high quality of service. Footage of customer interaction can be a useful tool for demonstrating the "do's and don'ts" in e.g. courtesy training programs.

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